I would not pay either sky or Virgin to watch uktv which is 50 percent owned by the BBC, why would you, as a licence payer you have already paid for these shows, it was clever marketing, stop showing all these wonderful shows on their main channels and fill the main channels with poor quality TV, hours of news, and endless repeats, this forces folk to look elsewhere and low and behold there is uktv, showing all the shows you enjoyed in the past, but you are not only paying again and again to watch them, you have the pleasure of all the adverts injected into shows not made for advertising. LOSW has the highest repeat viewing across all of the uktv channels, ask yourself why the BBC have never repeated it, along with many of the other classic shows, because they want more of your money, plus the vast amounts they charge the likes of sky and Virgin to broadcast them, I admire Virgin telling them to take a hike, its a shame sky don't have the nerve to do it as well, but they will be rubbing their hands when all the Virgin customers jump ship, it's all about the money, sky won't be staying with uktv because they like you.