I grabbed this picture from the net, the advert that boots have used at this time of year for about the last 3 years, what is missing from the picture, and I don't mean what the suntan bottle is obscuring.
The central part of Kaye's sign: "J.W. Kaye; Holmfirth; No. 2 Towngate; Tel. 682481". Apparently if they can't show a Boots shop (as there isn't one in Holmfirth), no business owner gets credit for his/her ownership!
