After trying a new shampoo for the first time, a guy fired off an enthusiastic letter of approval to the manufacturer.
Several weeks later, he came home from work to a large carton in the middle of the floor. Inside were free samples of the many products the company produced: soaps, detergents, toothpaste, and paper items.
"Well, what do you think?" his wife asked, smiling.
"Next time," he replied, "I'm writing to Toyota!"